Market Research

Understand target groups, brands & products

Our market research experts help you gain a deeper understanding of your target audience, brand positioning, and pricing strategies. Whether you need a quick ad-hoc study or a comprehensive multi-country project, we tailor our methods to meet your specific needs.

Custom projects starting at €10,000:

• Target group analysis
  Consumer surveys and expert interviews for customer segmentation and persona development.
• Brand tracking
  Ongoing consumer surveys on brand awareness, brand image, and competitive positioning.
• Pricing & product research
  Surveys and focus groups to evaluate price sensitivity and product appeal for data-driven decision-making.

Data Analytics

Turn data into insights, spot trends, and gain competitive advantage

We deliver market sizing, trend analyses, and AI-driven forecasts using web scraping, expert interviews, and data-based models. This empowers your strategic decision-making with reliable insights.

Custom projects starting at €15,000:

• Market sizing & forecasting
  Analysis of market potential based on primary and secondary data to guide your business strategies.
• Trend & technology analysis
  Identification and validation of tech trends via web scraping and expert interviews.
• Data Science as a Service
  Use of data models and AI-supported analytics to detect patterns, make predictions, and optimize business decisions.

AskStatista

Flexible research quotas for on-demand insights

AskStatista gives you a flexible research quota that can be used at short notice. Our analysts act as your long-term partner for fast and reliable primary and secondary research.

Research quotas starting at €5,500:

• Ad-hoc desk research
  Get concise and well-prepared research results from the Statista platform and external sources within 48 hours.
• Expert interviews
  Gain tailored insights into markets, segments, and complex topics that go beyond standard desk research.
• Quick surveys
  Receive results from a representative online survey in no time to better understand your customers’ real behavior.