D. Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Beauty and personal care in France - statistics & facts
The country of fine perfumery and pharmacies filled with a copious amount of beauty products, France is also home to some of the most successful companies in the beauty and personal care industry, including giant L’Oréal.
In 2023, France was the second leading European cosmetics market, with a market value of nearly 14 billion euros. That same year, it was also the country with the highest number of small and medium-sized enterprises in the cosmetics manufacturing industry, slightly more than 1,900.
Beauty products and routines are very dear to French consumers, as well as to the many tourists who visit the country also to test and purchase some of the most famous French brands. Forecasts show steady growth for this European beauty powerhouse, including the e-commerce market, which keeps on gaining traction.
Key market data
The revenue of the beauty and personal care in France was estimated to amount to 17.6 billion U.S. dollars in 2024 and projected to increase up to over 19 billion U.S. dollars by 2029. Personal care is by far the most profitable segment, generating revenues of nearly 7 billion U.S. dollars in 2024, followed by skincare and cosmetics. During the year going from June 2023 to June 2024, body hygiene products were the most purchased by French consumers.Leading brands
Apart from L’Oréal, other French beauty brands have become extremely successful overtime, such as Guerlain, which boasted a brand value of nearly 7 billion U.S. dollars as of 2024. Guerlain belongs to luxury group Moët Hennessy Louis Vuitton (LVMH), headquartered in Paris. LVMH also owns Sephora, one of the leading beauty shopping destinations worldwide, and the leading retail beauty brand according to shoppers in France.Beauty products and routines are very dear to French consumers, as well as to the many tourists who visit the country also to test and purchase some of the most famous French brands. Forecasts show steady growth for this European beauty powerhouse, including the e-commerce market, which keeps on gaining traction.
