Apparel market in Denmark - statistics & facts
The Danish apparel market is experiencing steady growth, with consumer spending on clothing and footwear reaching approximately 1,300 U.S. dollars per resident in 2024. As buyer spending rises, the consumer price index has also increased, peaking at 95.8 points in October 2024. Additionally, the number of enterprises in the wearing apparel manufacturing industry reached over 400, marking the highest value recorded during the observed period.
The leading footwear company by revenue is Würth Danmark, which specializes in occupational footwear but focuses on industrial wares and tools, generating about 1.2 billion Danish kroner in 2024. Ecco Sko, however, has also established itself as a significant player in the industry, focusing solely on shoes sold to the international market. The company had a revenue of about 730 million Danish kroner, and its total assets reached approximately 1.5 billion Danish kroner in 2024.
Denmark's apparel market is both stable and growing, featuring a considerable number of internationally recognized brands. It emphasizes sustainability with the popularity of secondhand apps, and the clothing aesthetic embodies the minimalist Scandinavian design.
Apparel e-commerce on the rise
The revenue of the apparel segment in the fashion e-commerce industry reached 1.1 billion U.S. dollars, while the footwear segment generated 360 million U.S. dollars in 2024. The revenue for both segments is expected to steadily grow from 2024 to 2029, with the apparel segment reaching 1.6 billion U.S. dollars and the footwear segment accumulating 500 million U.S. dollars. The Danish fashion e-commerce landscape is further shaped by the popularity of mobile applications. Vinted emerged as the leading fashion and beauty app with over 560,000 downloads in 2024, followed closely by Shein with around 280,000 installs. Zalando secured the third position with more than 120,000 downloads. Moreover, the share of Danish online consumers shopping for clothing and sporting goods rose to over 70 percent in 2023.Market leaders
Bestseller A/S dominates the Danish apparel market based on revenue figures. It is a domestic family-owned clothing business that generated over 19.6 billion Danish kroner in 2024. Bestseller operates several popular brands, including Only, Vero Moda, Noisy May, Jack & Jones, Only & Sons, and Selected Femme/Homme. Over the past decade, Bestseller’s total assets fluctuated but amounted to nearly 22 billion Danish kroner in the 2023/24 period. DK Company ranked as the second-leading apparel company in Denmark, with about five billion Danish kroner in revenue. It produces 26 different brands, such as Soaked in Luxury, b.young, Bon’a Parte, Ichi, and InWear.The leading footwear company by revenue is Würth Danmark, which specializes in occupational footwear but focuses on industrial wares and tools, generating about 1.2 billion Danish kroner in 2024. Ecco Sko, however, has also established itself as a significant player in the industry, focusing solely on shoes sold to the international market. The company had a revenue of about 730 million Danish kroner, and its total assets reached approximately 1.5 billion Danish kroner in 2024.
Denmark's apparel market is both stable and growing, featuring a considerable number of internationally recognized brands. It emphasizes sustainability with the popularity of secondhand apps, and the clothing aesthetic embodies the minimalist Scandinavian design.
