Sustainable consumer habits in Indonesia - statistics & facts
In recent years, sustainability has emerged as an increasingly relevant issue in Indonesia, as the environmental impact of unchecked consumption and climate change become more apparent. With rapid urbanization, a growing middle class, and an economy heavily reliant on natural resources, the country faces mounting challenges in managing waste, pollution, and resource depletion. The proliferation of single-use plastics, unsustainable fishing and farming practices, and high levels of food waste have placed a strain on the environment.
Based on data from 2024, the per capita plastic waste volume in Indonesia was estimated to be around 15 kilograms. Despite the relatively low value, the country is still struggling with plastic waste management, with a mismanaged plastic waste index of about 44 percent. In response, the government, businesses, and consumers have begun to shift toward more sustainable habits, recognizing the need to balance economic growth with environmental responsibility.
Moving forward a combination of stronger government policies, corporate responsibility, and consumer-driven demand for greener alternatives will be essential in fostering a long-term shift toward sustainability.
Based on data from 2024, the per capita plastic waste volume in Indonesia was estimated to be around 15 kilograms. Despite the relatively low value, the country is still struggling with plastic waste management, with a mismanaged plastic waste index of about 44 percent. In response, the government, businesses, and consumers have begun to shift toward more sustainable habits, recognizing the need to balance economic growth with environmental responsibility.
From awareness to action: Indonesia’s efforts towards sustainable consumption
Indonesia has seen gradual but noticeable change in consumer behavior through the adoption of sustainable practices, driven by increased awareness of environmental issues. Government initiatives, such as the plastic bag ban implemented in Jakarta and other major cities, have played a key role in shaping more sustainable habits. The country has also witnessed the rise of eco-conscious businesses, promoting alternatives such as biodegradable packaging and organic food products. Additionally, grassroots movements advocating for waste reduction and responsible consumption have gained traction, with more Indonesians embracing refill stations and locally sourced products. A recent survey also showed that using reusable shopping bags to reduce waste is gaining popularity among Gen Z in Indonesia. However, while awareness is growing, adoption of sustainable practices remains inconsistent, with many consumers still prioritizing cost and convenience over environmental concerns.Barriers to sustainable consumption and the road ahead
Despite the progress made, significant barriers remain in making sustainable consumption a widespread practice in Indonesia. The affordability and accessibility of eco-friendly products continue to be major concerns, as many sustainable alternatives come at a higher cost compared to conventional products. Additionally, a lack of comprehensive recycling infrastructure and education on proper waste disposal hampers efforts to reduce waste. Many Indonesians remain unaware of how their consumption choices impact the environment, making it crucial for businesses, policymakers, and communities to work together in promoting sustainability. In addition, making sustainable products more accessible and affordable is also an important measure to encourage sustainable consumption in Indonesia.Moving forward a combination of stronger government policies, corporate responsibility, and consumer-driven demand for greener alternatives will be essential in fostering a long-term shift toward sustainability.
