Germans are keen pet owners, with cats and dogs being especially popular. As of 2023, there were
than dogs, with the number of felines increasing annually in recent years. The reasons for this may vary, but possibly one of them is that Germany has a
for owners. Cats may also be an easier pet option for city dwellers living in apartments, especially regarding rented living space. The German pet supplies market faces the familiar shifts of our time, among them changing consumer behavior due to increased awareness of sustainability in production across the board and the growing presence (as well as practice) of
It Takes Two
Two enterprises represent the market leaders in German pet supplies: Fressnapf and Futterhaus. Fressnapf, a German company, is hailed as the leading pet supplies company in Europe, operating in eleven different countries. It also operates online shops and oversees its own brands. Their
online revenue grew significantly in recent years, with 400 million euros recorded in 2023. Meanwhile, Futterhaus, also a German company, has
stores in Germany and Austria. Numbers increased steadily in the last four years.
Pet food retail
Food retailers, which include drugstores and discounters, were responsible for the larger
share of pet food revenue generated in Germany in 2023. Specialist retailers include pet supply stores, specialty markets, agricultural trade, special departments in garden centers, and DIY stores. Wet
cat food generated the highest revenue in 2023 at around 1.53 billion euros.
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Due to varying update cycles, statistics can display more up-to-date
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