Bathroom market in the U.S. - statistics and facts
Sinks, toilets, showers – the basics of every bathroom, just like everywhere in the world, including in the United States. However, the American sanitaryware market is characterized by innovations, high-tech features, and premium upgrades in 2024. Reasons for updating bathrooms range from practical concerns, such as inadequate ventilation or storage, to changes in style and personal taste. On average, American residents spent 15 thousand U.S. dollars on renovation, while bigger renovations may cost up to 21 thousand U.S. dollars. As of 2024, the U.S. bathroom hardware market generated over 20 billion U.S. dollars, and is on a trajectory for steady growth in the next years.
Looking ahead, the sanitaryware market is expected to grow by 3.24 percent in North America and by 4.45 percent in the Asia-Pacific region by 2030.
Leading sanitaryware brands
Xylem, one of the leading American sanitaryware and water technology companies produces for both industrial and residential use. In 2024, the company’s revenue amounted to 7.4 billion U.S. dollars, while their gross profit reached 2.7 billion U.S. dollars. Many international companies, like Hansgrohe, Geberit, or Toto also have a strong presence on the U.S. sanitaryware market. Toto, the Japanese toilet manufacturer most famous for its toilets with integrated bidet and heated seat functions, reached net sales of approximately 4.6 billion U.S. dollars. At the same time, Geberit, the sanitary parts and systems manufacturer from Switzerland made 3.1 million Swiss francs in the 2024 fiscal year.Key bathroom trends
When it comes to the most important bathroom trends of 2024, spa-like design dominated, while organic bathroom design, featuring natural materials, like stone and wood came in close second. Undermounted sink styles outshined any other sink trend, while the most common premium features added to showers were non-slip flooring and grab bars in 2024. When it comes to toilets, seats with integrated bidet features, including adjustable water pressure were the most liked trends.Looking ahead, the sanitaryware market is expected to grow by 3.24 percent in North America and by 4.45 percent in the Asia-Pacific region by 2030.
