Key insights
- Digital ad spending in the U.S.
- 347bn USD

Detailed statistics
Digital advertising spending in the U.S. 2021-2029
- Share of digital in total ad revenue in the U.S.
- 80%

Detailed statistics
Advertising expenditure in the U.S. 2025, by medium
- Industry with highest share if digital in ad spend in the U.S.
- Tech & electronics

Detailed statistics
Industries with highest share of digital ad spend in the U.S. 2024
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Global overview
5
- Premium Statistic Global digital advertising expenditure 2014-2027
- Premium Statistic Share of digital ad revenue worldwide 2023-2027
- Premium Statistic Digital ad spend growth 2022-2026, by format
- Premium Statistic Growth of digital media budgets worldwide 2025, by format
- Premium Statistic Companies with fastest-growing digital ad revenue worldwide 2025
Global overview
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Premium Statistic
Global digital advertising expenditure 2014-2027
Global digital advertising expenditure 2014-2027
Digital advertising expenditure worldwide from 2014 to 2027 (in billion U.S. dollars)
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Premium Statistic
Share of digital ad revenue worldwide 2023-2027
Share of digital ad revenue worldwide 2023-2027
Share of digital in advertising revenue worldwide from 2023 to 2027
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Digital ad spend growth 2022-2026, by format
Digital ad spend growth 2022-2026, by format
Change in digital advertising spending worldwide from 2022 to 2026, by format
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Growth of digital media budgets worldwide 2025, by format
Growth of digital media budgets worldwide 2025, by format
Expected change in digital media budgets worldwide in 2025, by format
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Companies with fastest-growing digital ad revenue worldwide 2025
Companies with fastest-growing digital ad revenue worldwide 2025
Companies with fastest-growing digital advertising revenue worldwide in 2025
U.S. overview
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- Basic Statistic Online advertising revenue in the U.S. 2000-2024
- Premium Statistic Change in digital ad spend in the U.S. 2024-2028
- Premium Statistic Share of digital in ad spend in the U.S. 2017-2029
- Premium Statistic Market share of Big Tech in digital ad revenue in the U.S. 2008-2024
- Premium Statistic Industries with highest share of digital ad spend in the U.S. 2024
- Premium Statistic Digital ad spend growth in the U.S. 2024, by industry
- Premium Statistic Revenue of digital advertising agencies in the U.S. 2020-2025
- Premium Statistic Political ad spending share in the U.S. 2024, by media type
- Premium Statistic Traditional and digital local media advertising revenues in the U.S. 2025
- Basic Statistic Leading media expected to undergo cuts in ad spend due to tariffs in the U.S. 2025
U.S. overview
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Basic Statistic
Online advertising revenue in the U.S. 2000-2024
Online advertising revenue in the U.S. 2000-2024
Online advertising revenue in the United States from 2000 to 2024 (in billion U.S. dollars)
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Premium Statistic
Change in digital ad spend in the U.S. 2024-2028
Change in digital ad spend in the U.S. 2024-2028
Change in digital advertising spending in the United States from 2024 to 2028
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Premium Statistic
Share of digital in ad spend in the U.S. 2017-2029
Share of digital in ad spend in the U.S. 2017-2029
Share of digital in advertising spending in the United States from 2017 to 2029
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Premium Statistic
Market share of Big Tech in digital ad revenue in the U.S. 2008-2024
Market share of Big Tech in digital ad revenue in the U.S. 2008-2024
Market share of Big Tech (Amazon, Apple, Google, Meta, Microsoft) in digital advertising revenue in the United States in 2008 and 2024
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Premium Statistic
Industries with highest share of digital ad spend in the U.S. 2024
Industries with highest share of digital ad spend in the U.S. 2024
Industries with highest share of digital advertising spending in the United States in 2024
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Premium Statistic
Digital ad spend growth in the U.S. 2024, by industry
Digital ad spend growth in the U.S. 2024, by industry
Change in digital advertising spending in the United States in 2024, by industry
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Premium Statistic
Revenue of digital advertising agencies in the U.S. 2020-2025
Revenue of digital advertising agencies in the U.S. 2020-2025
Revenue of digital advertising agencies in the United States from 2020 to 2025 (in billion U.S. dollars)
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Premium Statistic
Political ad spending share in the U.S. 2024, by media type
Political ad spending share in the U.S. 2024, by media type
Distribution of political advertising spending in the United States in 2024, by media type
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Premium Statistic
Traditional and digital local media advertising revenues in the U.S. 2025
Traditional and digital local media advertising revenues in the U.S. 2025
Traditional and digital local media advertising revenues in the United States in 2025 (in billion U.S. dollars)
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Basic Statistic
Leading media expected to undergo cuts in ad spend due to tariffs in the U.S. 2025
Leading media expected to undergo cuts in ad spend due to tariffs in the U.S. 2025
Leading media expected to undergo cuts in advertising spending due to tariffs according to advertisers in the United States as of February 2025
Formats
9
- Basic Statistic Breakdown of U.S. online ad revenue 2024, by format
- Premium Statistic Digital ad spend growth in the U.S. 2025, by format
- Premium Statistic Search ad spend in the U.S. 2019-2025
- Premium Statistic Ad spending of the banner advertising industry in the U.S. 2017-2029
- Premium Statistic Ad spending of the video advertising industry in the U.S. 2017-2029
- Premium Statistic Digital audio ad spend in the U.S. 2016-2024
- Premium Statistic Digital ad viewability rates in the U.S. 2020-2023, by format
- Premium Statistic Digital channels seen as most vulnerable to ad fraud in the U.S. 2024
- Premium Statistic Distribution of digital political advertising spending in the U.S. 2024, by type
Formats
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Basic Statistic
Breakdown of U.S. online ad revenue 2024, by format
Breakdown of U.S. online ad revenue 2024, by format
Breakdown of online advertising revenue in the United States in 2024, by format
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Premium Statistic
Digital ad spend growth in the U.S. 2025, by format
Digital ad spend growth in the U.S. 2025, by format
Change in digital advertising spending in the United States in 2025, by format
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Search ad spend in the U.S. 2019-2025
Search ad spend in the U.S. 2019-2025
Search advertising spending in the United States 2019 to 2025 (in billion U.S. dollars)
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Ad spending of the banner advertising industry in the U.S. 2017-2029
Ad spending of the banner advertising industry in the U.S. 2017-2029
Ad spending of the banner advertising market in the United States from 2017 to 2029 (in billion U.S. dollars)
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Premium Statistic
Ad spending of the video advertising industry in the U.S. 2017-2029
Ad spending of the video advertising industry in the U.S. 2017-2029
Ad spending of the video advertising market in the United States from 2017 to 2029 (in billion U.S. dollars)
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Premium Statistic
Digital audio ad spend in the U.S. 2016-2024
Digital audio ad spend in the U.S. 2016-2024
Digital audio advertising spending in the United States from 2016 to 2024 (in billion U.S. dollars)
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Premium Statistic
Digital ad viewability rates in the U.S. 2020-2023, by format
Digital ad viewability rates in the U.S. 2020-2023, by format
Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2023, by format and device
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Premium Statistic
Digital channels seen as most vulnerable to ad fraud in the U.S. 2024
Digital channels seen as most vulnerable to ad fraud in the U.S. 2024
Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of September 2024
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Premium Statistic
Distribution of digital political advertising spending in the U.S. 2024, by type
Distribution of digital political advertising spending in the U.S. 2024, by type
Distribution of digital political advertising spending in the United States in 2024, by type
Marketer insights
7
- Premium Statistic Digital media challenges in the U.S. 2024
- Premium Statistic Satisfaction with Privacy Sandbox worldwide 2024
- Premium Statistic Share of ad professionals who tested Privacy Sandbox worldwide 2024
- Premium Statistic Leading solutions to replace 3rd-party cookies worldwide 2024
- Premium Statistic Digital media with highest brand safety risk in the U.S. 2024
- Premium Statistic Media types facing serious challenges in the following 12 months in the U.S. 2024
- Premium Statistic Strategies to maintain ad targeting effectiveness in the U.S. 2025
Marketer insights
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Digital media challenges in the U.S. 2024
Digital media challenges in the U.S. 2024
Digital media challenges according to digital media professionals in the United States in 2024
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Satisfaction with Privacy Sandbox worldwide 2024
Satisfaction with Privacy Sandbox worldwide 2024
Share of advertising professionals who were satisfied vs. disappointed with Google's Privacy Sandbox worldwide as of August 2024
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Premium Statistic
Share of ad professionals who tested Privacy Sandbox worldwide 2024
Share of ad professionals who tested Privacy Sandbox worldwide 2024
Share of advertising professionals who tested Google's Privacy Sandbox worldwide as of August 2024
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Premium Statistic
Leading solutions to replace 3rd-party cookies worldwide 2024
Leading solutions to replace 3rd-party cookies worldwide 2024
Strategies or solutions favored by advertising professionals to address cookieless traffic worldwide as of August 2024
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Premium Statistic
Digital media with highest brand safety risk in the U.S. 2024
Digital media with highest brand safety risk in the U.S. 2024
Digital media most vulnerable to brand risk according to marketers in the United States as of September 2024
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Premium Statistic
Media types facing serious challenges in the following 12 months in the U.S. 2024
Media types facing serious challenges in the following 12 months in the U.S. 2024
Media types facing serious challenges in the following 12 months according to digital media experts using programmatic advertising in the United States as of September 2024
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Strategies to maintain ad targeting effectiveness in the U.S. 2025
Strategies to maintain ad targeting effectiveness in the U.S. 2025
Primary strategy to maintain targeting effectiveness amidst spreading of privacy laws and a continued loss of persistent user identifiers among advertisers in the United States as of November 2024
Consumer insights
12
- Premium Statistic Consumer opinion on advertising in the U.S. 2024, by medium
- Premium Statistic Digital advertising touchpoints in the U.S. 2024
- Premium Statistic Attitudes towards online advertising in the U.S. 2024
- Premium Statistic Touchpoints that impact consumers' view of a brand in the U.S. 2024
- Premium Statistic Most common sources of new brand discovery among internet users in the U.S. 2024
- Premium Statistic Ad format most likely to get consumers to try a new product in the U.S. 2023
- Premium Statistic Most effective ad media in the U.S. 2023, by age
- Premium Statistic Main advertising channels for luxury consumers in the U.S. 2024
- Basic Statistic Leading issues for U.S. internet users 2024
- Basic Statistic Most frustrating types of online ads in the U.S. 2024
- Premium Statistic Most invasive types of personalized ads in the U.S. 2025
- Premium Statistic Users of ad blockers & anti-tracking services in the U.S. 2024
Consumer insights
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Premium Statistic
Consumer opinion on advertising in the U.S. 2024, by medium
Consumer opinion on advertising in the U.S. 2024, by medium
Consumer opinion on advertising in the United States as of September 2024, by medium
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Premium Statistic
Digital advertising touchpoints in the U.S. 2024
Digital advertising touchpoints in the U.S. 2024
Digital advertising touchpoints in the U.S. as of December 2024
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Premium Statistic
Attitudes towards online advertising in the U.S. 2024
Attitudes towards online advertising in the U.S. 2024
Attitudes towards online advertising in the U.S. as of December 2024
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Premium Statistic
Touchpoints that impact consumers' view of a brand in the U.S. 2024
Touchpoints that impact consumers' view of a brand in the U.S. 2024
Touchpoints that impacted consumers' view of a brand in the United States as of September 2024
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Premium Statistic
Most common sources of new brand discovery among internet users in the U.S. 2024
Most common sources of new brand discovery among internet users in the U.S. 2024
Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2024
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Premium Statistic
Ad format most likely to get consumers to try a new product in the U.S. 2023
Ad format most likely to get consumers to try a new product in the U.S. 2023
Advertising medium most likely to get consumers to try a new product in the United States as of December 2023, by gender
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Premium Statistic
Most effective ad media in the U.S. 2023, by age
Most effective ad media in the U.S. 2023, by age
Advertising medium most likely to get consumers to try a new product in the United States as of December 2023, by age group
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Premium Statistic
Main advertising channels for luxury consumers in the U.S. 2024
Main advertising channels for luxury consumers in the U.S. 2024
Advertising channels attracting potential luxury consumers in the United States in 2024
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Basic Statistic
Leading issues for U.S. internet users 2024
Leading issues for U.S. internet users 2024
Most frustrating issues for internet users in the United States as of August 2024
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Basic Statistic
Most frustrating types of online ads in the U.S. 2024
Most frustrating types of online ads in the U.S. 2024
Most frustrating types of digital ads according to internet users in the United States as of August 2024
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Premium Statistic
Most invasive types of personalized ads in the U.S. 2025
Most invasive types of personalized ads in the U.S. 2025
Most invasive types of personalized advertising according to consumers in the United States as of January 2025
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Premium Statistic
Users of ad blockers & anti-tracking services in the U.S. 2024
Users of ad blockers & anti-tracking services in the U.S. 2024
Share of adults using ad blockers and anti-tracking services in the United States as of January 2024, by device
Spotlight: data privacy in digital advertising
9
- Basic Statistic Attitudes of U.S. internet users regarding online privacy Q3 2023
- Premium Statistic U.S. consumers attitudes on online privacy 2024
- Premium Statistic Concern about devices spying on users for ad targeting in the U.S. '24
- Premium Statistic Share of U.S. consumers with data privacy concerns 2023, by age
- Premium Statistic U.S. consumers on having control over how companies use their personal data 2024
- Premium Statistic U.S. adults on companies' constantly tracking and collecting their personal data 2024
- Basic Statistic U.S. signed consumer privacy laws 2025, by state
- Premium Statistic Impact of data privacy laws on digital advertising in the U.S. 2024
- Premium Statistic Ad strategies for reaching audiences in regions with privacy laws in the U.S. 2024
Spotlight: data privacy in digital advertising
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Basic Statistic
Attitudes of U.S. internet users regarding online privacy Q3 2023
Attitudes of U.S. internet users regarding online privacy Q3 2023
Attitudes and actions of online users in the United States regarding online privacy as of 3rd quarter 2023
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Premium Statistic
U.S. consumers attitudes on online privacy 2024
U.S. consumers attitudes on online privacy 2024
Attitudes about personal data tracking among consumers in the United States as of October 2024
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Premium Statistic
Concern about devices spying on users for ad targeting in the U.S. '24
Concern about devices spying on users for ad targeting in the U.S. '24
Share of consumers concerned that their digital devices captured information about them for the purposes of targeted advertising in the United States as of August 2024
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Premium Statistic
Share of U.S. consumers with data privacy concerns 2023, by age
Share of U.S. consumers with data privacy concerns 2023, by age
Share of consumers with concerns about data privacy when interacting with brand online in the United States as of December 2023, by age group
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Premium Statistic
U.S. consumers on having control over how companies use their personal data 2024
U.S. consumers on having control over how companies use their personal data 2024
Consumers in the United States on having control over how companies use their data as of October 2024
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Premium Statistic
U.S. adults on companies' constantly tracking and collecting their personal data 2024
U.S. adults on companies' constantly tracking and collecting their personal data 2024
Consumers in the United States assuming companies are constantly tracking and collecting their data as of October 2024
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Basic Statistic
U.S. signed consumer privacy laws 2025, by state
U.S. signed consumer privacy laws 2025, by state
U.S. states that have consumer privacy laws signed as of February 2025
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Premium Statistic
Impact of data privacy laws on digital advertising in the U.S. 2024
Impact of data privacy laws on digital advertising in the U.S. 2024
Impact of data privacy laws on digital advertising in the United States as of July 2024
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Premium Statistic
Ad strategies for reaching audiences in regions with privacy laws in the U.S. 2024
Ad strategies for reaching audiences in regions with privacy laws in the U.S. 2024
Primary digital advertising strategy for reaching audiences in regions with data privacy laws in place in the United States as of July 2024
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