F. Watty
Research Expert E-commerce
Rappi - statistics & facts
Spanning multiple verticals and markets, Rappi is defined as a super-app. In addition to its original food delivery pillar, the company grew into a full-fledged business covering various markets, including fintech, management tools, and travel. In less than a decade, what started as a platform to tackle day-to-day situations grew into a multinational company active in nine Latin American countries (Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru, and Uruguay) and covering over 400 cities.
Rappi’s innovative spirit has led them to be a well-established player in the online food delivery market in Latin America. The company has shown the capacity to quickly integrate new verticals into their structure, and must keep looking for new opportunities if they want to remain on top.
The first unicorn "made in Colombia"
The Colombian delivery startup Rappi has grown at an incredible fast pace since its foundation in August 2015. In September 2018, just three years after launch, the delivery company was valued at over one billion U.S. dollars, thereby becoming Colombia's first "unicorn". About six months later, Rappi would close its Series E investment round with a historic one billion dollar investment from the Japanese conglomerate Softbank. By February 2025, the firm's estimated market value had increased fivefold, raising its worth to 5.4 billion U.S. dollars. With this, Rappi ranked as the largest unicorn of the three that exist in Colombia, and the second-largest Latin American unicorn, only behind the Mexican online marketplace for used cars, Kavak.A strong company in a growing market
The online food delivery market in Latin America, where Rappi operates, has experienced constant growth since 2017, and is expected to surpass 65 billion U.S. dollars in revenue by 2029. Brazil and Mexico lead as the biggest online food delivery markets in the region, with Rappi being a significant player in both countries. In Mexico, Rappi was the third most used online provider of restaurant delivery in 2024, with over half of survey respondents reporting using the super-app in the previous 12 months. Only DiDi Food and Uber Eats were used more often in Mexico. In Brazil, Rappi is liked by almost 25 percent of those who participate in the market, and 13 percent are likely to use it again in the future.Rappi’s innovative spirit has led them to be a well-established player in the online food delivery market in Latin America. The company has shown the capacity to quickly integrate new verticals into their structure, and must keep looking for new opportunities if they want to remain on top.
