Global online shopper conversion rate 2024, device

Published by
L. Yltävä,
Mar 27, 2025

As of December 2024, the conversion rate on e-commerce sites was highest for tablet devices, with a rate of 2.9 percent. Desktops were ranked second. The e-commerce sector had an overall conversion rate of 2.4 percent.

Conversion rate of online shoppers worldwide as of December 2024, by device

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

March 2025

Region

Worldwide

Survey time period

as of December 31st, 2024

Special properties

customer sessions across 250+ retailer brands

Supplementary notes

The date of release is the date of access.

Citation formats
Access all statistics starting from $1,788 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$149 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " E-commerce checkout behavior "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you E-commerce checkout behavior

Overview

5

Online orders

6

Conversion

6

Cart abandonment

8

Digital payment preferences

7

Spotlight: Buy now, pay later

7

Further Content: You might find this interesting as well

Topics

E-commerce checkout behaviorDigital payments in RussiaDigital payments landscape in the United StatesOnline shopping behavior in the United StatesE-commerce in Canada
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$149 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.