Toy industry in Scandinavia - statistics & facts
The toy industry is one that grows on an annual basis and constantly evolves due to new technology and emerging trends. The domestic toy markets in Scandinavia are no different in this regard, however, the three markets analyzed do differ substantially from one another.
In general, the Danish toy consumer price index (CPI) remained somewhat stable in 2020 and 2021. As of early 2022, however, the CPI of games, toys, and hobby supplies in Denmark experienced heavier fluctuations, reaching over 108 points in May and dropping down to 102 points in August, where 2015 equals 100. The CPI measures changes in the average cost of most consumer goods and services. It also reports inflation and deflation (i.e., rising and falling prices).
Denmark
In Denmark, the number of enterprises in the manufacture of toys was significantly higher compared to other Scandinavian countries. The grand total increased from 720 companies in 2009 to more than 840 companies in 2021. That same year, there were more than 4.8 thousand people working for these toy manufacturing enterprises. Given the consistent growth rate in the past four years, the workforce may reach five thousand in 2022 or 2023.In general, the Danish toy consumer price index (CPI) remained somewhat stable in 2020 and 2021. As of early 2022, however, the CPI of games, toys, and hobby supplies in Denmark experienced heavier fluctuations, reaching over 108 points in May and dropping down to 102 points in August, where 2015 equals 100. The CPI measures changes in the average cost of most consumer goods and services. It also reports inflation and deflation (i.e., rising and falling prices).
