Kasia Davies
Research expert covering global shopping behavior market
Card game and puzzle market worldwide - statistics & facts
While they may not be taken out of the cupboard and used on a regular basis, many households have purchased such goods at one point, whether it be a simple deck of cards, or a jigsaw puzzle or two. The development of the digital world has meant that many people go to social media, video gaming, or online games to fill in their spare time. In 2024, the global card game market, as well as the global puzzle market, each generated just under three billion U.S. dollars of revenue. Forecasts suggest that in the coming years both of the markets will grow, however the rate of growth is quite slow.
When it comes to card games, there are also many relevant toy and game companies outside of the United States. Japan, for instance, is home to many big-name manufacturers, including The Pokémon Company (owned by Nintendo, Game Freak, and Creatures) and Konami, the company responsible for Yu-Gi-Oh! trading cards.
The dominance of electronic devices means that card games and puzzles are decreasing in popularity, especially since now people can even play traditional card and board games on their phone. The mobile version of Monopoly, MONOPOLY GO!, was the second highest grossing mobile game in the world. Despite this, it is not likely that traditional card games and puzzles will become completely obsolete as mobile gaming cannot offer the same social experience as playing board games around a table with friends and family.
Leading manufacturers
There are many well-known companies in the American card game, board game, and puzzle market including large names, such as Stronghold Games, USAopoly, Ravensburger, and so on. Some of the largest players in the United States, however, are Hasbro, which owns the Monopoly brand, and Mattel, which produces the popular card game known as Uno.When it comes to card games, there are also many relevant toy and game companies outside of the United States. Japan, for instance, is home to many big-name manufacturers, including The Pokémon Company (owned by Nintendo, Game Freak, and Creatures) and Konami, the company responsible for Yu-Gi-Oh! trading cards.
Popular games and hobbies worldwide
People from around the world enjoy playing card games, beating friends and family members at board games, and finishing puzzles as a means to relax. That being said, such activities are not the most popular pastimes in many countries. In the United States, for example, just under a quarter of surveyed individuals said they considered board and card games one of their personal hobbies in 2024. This was the case for about one in five survey respondents in the United Kingdom. In many countries, people more often spent their time reading, cooking, baking, as well as taking part in outdoor activities.The dominance of electronic devices means that card games and puzzles are decreasing in popularity, especially since now people can even play traditional card and board games on their phone. The mobile version of Monopoly, MONOPOLY GO!, was the second highest grossing mobile game in the world. Despite this, it is not likely that traditional card games and puzzles will become completely obsolete as mobile gaming cannot offer the same social experience as playing board games around a table with friends and family.
