Non-alcoholic beverages in Hungary - statistics & facts
In 2024, the Hungarian non-alcoholic beverages market generated over four million dollars in revenue, with soft drinks accounting for the largest share. In the same year, the soft drinks market’s revenue totaled 2.77 billion U.S. dollars, and it is expected to reach 3.33 billion U.S. dollars by 2023. However, while all segments of non-alcoholic beverages have been recording increasing revenues, most consumption figures are on the decline.
The market of non-alcoholic beverages is forecast to continue following an increasing trend in Hungary, with soft drinks remaining the largest segment. By 2029, the market revenue of non-alcoholic drinks is expected to reach 4.96 billion U.S. dollars, most of which will be generated by soft drinks sales.
Hungarians’ can’t stop drinking soda
In 2023, Hungarians drank less iced tea, mineral water, and juice than in the years before. Per capita tea and coffee consumption have also been decreasing, with tea consumption sinking by 36 percent over a ten-year period. Nevertheless, there is one segment not affected by this negative trend. In 2023, Hungarians drank 90 liters of soda and flavored water, marking a 54 percent increase from 2014. Additionally, diet soft drinks have been growing in popularity over the past period, as the market share of no- or low-calorie soft drinks peaked at 36 percent in 2023, up from 12 percent the year before.Which are the leading brands in Hungary?
The Hungarian non-alcoholic drinks sector is still dominated by global brands; however, domestic players are strengthening their presence on the market. Based on household penetration, Coca-Cola was Hungary’s leading beverage brand in 2023, recording a 70-percent penetration rate. It was followed by the domestic mineral water brand, Szentkirályi, which reached over half of the country’s households. When it comes to domestic companies, Márka and Sió, were also consumed in nearly half of Hungarian households, recording penetration rates of 48 and 45 percent, respectively.The market of non-alcoholic beverages is forecast to continue following an increasing trend in Hungary, with soft drinks remaining the largest segment. By 2029, the market revenue of non-alcoholic drinks is expected to reach 4.96 billion U.S. dollars, most of which will be generated by soft drinks sales.
